HOW WE GOT HERE
From a CNN bureau to a platform trusted by 400+ organizations worldwide.
Founded in Santa Monica
Nick Toso leaves CNN to build the platform he wished existed — real-time narrative authentication for comms and security teams.
Journalist network + early partners
Rolli onboards INN, ICFJ, and NAHJ as partners. The working journalist network grows. Catalina Villegas joins as Co-Founder.
Rolli IQ launches
The first commercial version of the authenticity scoring platform goes live. Cross-platform coordination detection across 6 networks.
API + MCP access opens
Rolli opens developer access via REST and MCP (Model Context Protocol), enabling direct LLM integration for narrative intelligence.
Meta platform coverage added
Instagram, Facebook, and Threads join the monitoring set. 400+ organizations served. 12M+ signals analyzed daily.
Founders
The founders
Built by journalists who covered coordinated disinformation firsthand — and decided to build the tool they wished had existed.
Team
The team that builds it
Former intelligence analysts, broadcast journalists, computational linguists, and communications professionals — built around a single belief that organizations deserve verified signal before they act.
Institutional Validation
Validated by leading institutions
Rolli IQ's methodology and findings have been cited, reviewed, and recognized by the world's foremost disinformation research institutions.
WHY WE EXIST
We built Rolli for the three teams who bear the cost of manufactured noise.
Comms teams act on verified signal.
When a narrative spikes, Rolli IQ tells your team within minutes whether it's organic anger or a coordinated campaign. You act with confidence on verified signal — not a screenshot deck and a guess. That's the difference between $99/mo and the $800+/mo tool that still can't answer the question that actually matters.
Security teams see coordination before it scales.
Cross-platform coordination patterns surface hours before a campaign reaches mainstream media. Rolli gives Trust & Safety and security communications teams structured, evidence-grade signal — so the escalation to the CISO is defensible, not just anxious.
Researchers separate signal from manufactured consensus.
Authenticity metadata, platform coverage flags, and reproducible exports give research teams the infrastructure to distinguish organic public discourse from coordinated inauthentic behavior — with methodology that survives peer review.
PARTNERS & GRANTS
Rolli's partners are institutions whose entire mission depends on being able to tell authentic information from manufactured noise. That professional stake shapes how we build, what we measure, and what we hold ourselves accountable to.