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Rolli IQ in Action

Rolli IQ Investigations

35 real investigations. Real intelligence. Real outcomes.

Every investigation below analyzes a real-world event — showing what Rolli IQ detects, how fast, and what that intelligence enables for comms, security, and research teams.

Investigation archive

Intelligence that moves faster than the story

Based on 600+ Rolli IQ investigations, 2024–2026

35
published investigations in this archive
4h
median early warning time
94.2%
detection accuracy rate
600+
total investigations analyzed

“I wish we would have had this YEARS ago. It could spare people countless hours of sifting.”

Aimee Rinehart
Aimee Rinehart
Senior Product Manager, AI Strategy · The Associated Press
Featured Analysis
SecurityCRITICALRolli IQ · October 2025

Detecting Term Weaponization Inside the 'No Kings' Protest Movement

XRedditFacebook
9M+ engagements (June)10M engagements (Oct)300% antifa engagement spike40% larger protests, 10% more engagement

The question

An analyst tracking protest coverage needed to explain why two protests — involving more people in October than June — were generating less positive social engagement. Was this organic narrative fatigue, or coordinated counter-messaging?

What Rolli IQ found

Rolli IQ compared June and October No Kings events (5M vs. 7M demonstrators). Topic Tree analysis found the term 'antifa' had nearly doubled in mentions while its engagement spiked 300% — concentrated entirely on right-leaning platforms.

The intelligence delivered

6 hrs

Coordinated counter-narrative confirmed: two manufactured realities from identical facts. The weaponized term was the tell — detected 6 hours before press coverage caught up.

Read full analysis →

Intelligence Delivered — Deep Dives

Every analysis below is based on a real event, real social data, and real intelligence outcomes.

CommunicationsHIGH
XBlueskyReddit
13MEngagements tracked in 48 hours

13 Million Engagements in 48 Hours: Mapping the Venezuela Narrative Arc

When a major geopolitical event breaks, comms teams need to know within hours which narratives are gaining traction — and whether official messaging is cutting through or being displaced by alternative framings.

  • Platform divergence map delivered before any press pickup
  • 5 narrative tracks scored and ranked by engagement velocity
  • 'Oil' + 'Illegal' frames outperformed official justifications

Intelligence delivered

'Oil' and 'Illegal' outperformed official justifications in engagement. Teams received platform-specific narrative maps before any mainstream press pickup — enabling calibrated positioning.

Read full investigation
CommunicationsHIGH
XFacebookReddit
31 ptsSentiment swing in five days

Sentiment Reversal: 38% Positive to 22% in Five Days

Public figures and the organizations they represent need to know when social sentiment has reversed — not after crisis escalation, but while a response window is still open.

  • Reversal flagged 2 days before mainstream framing solidified
  • Conservative disengagement identified as leading indicator
  • 31-point sentiment swing documented in real time

Intelligence delivered

Sentiment reversal documented in real time. Conservative disengagement identified as a leading indicator 48 hours before bipartisan criticism reached mainstream framing.

Read full investigation
ResearchMEDIUM
XRedditYouTube
40:1Negative-to-positive signal ratio

40:1 Negative Sentiment — and the Sub-Narrative That Was Actually Driving It

Knowing that a geopolitical topic is 'negative' isn't analysis. Researchers and policy teams need to understand which specific sub-narratives are driving intensity — and whose messaging is shaping the conversation.

  • 5 discourse categories scored and ranked
  • Domestic contradiction frame identified as agenda-setter
  • Political messaging origin attributed

Intelligence delivered

40:1 negative ratio confirmed. The finding that domestic contradiction narratives outperformed foreign affairs analysis changed how the research framed its coverage.

Read full investigation
SecurityHIGH
XFacebookInstagram
94%Authenticity score accuracy

Same Video, Two Opposite Narratives: Partisan Framing Quantified

Security and trust-and-safety teams need to understand how identical video evidence generates contradictory narratives in real time — especially when misinformation is spreading faster than fact-checking.

  • Partisan framing map delivered within hours of event
  • Misinformation pathways documented before fact-checks published
  • Emotional intensity score flagged escalation risk early

Intelligence delivered

Partisan framing map delivered within hours. Misinformation pathways documented before fact-checks published. Teams understood the full narrative landscape before stakeholder briefings.

Read full investigation
CommunicationsMEDIUM
InstagramFacebookX
19 ptsPlatform sentiment gap quantified

1% Positive on Instagram vs. 20% on Twitter/X: The Platform Gap

Comms teams managing issues across channels need to know that sentiment isn't uniform — and calibrate platform-specific messaging rather than broadcasting a single response to an 'average' that masks the real distribution.

  • 19-point platform gap confirmed as actionable strategy signal
  • Meta vs. X response playbooks differentiated
  • Briefed comms team before single messaging strategy deployed

Intelligence delivered

Platform-specific strategy unlocked. A 19-point gap confirmed as actionable signal — not statistical noise from different user bases.

Read full investigation
CommunicationsHIGH
BlueskyXReddit
2 hrsWindow before political narrative set

TSA PreCheck: From Breaking News to Political Blame in Under 2 Hours

Crisis communications teams monitoring government policy announcements need to know when a factual narrative is about to shift into a political one — the response window closes fast.

  • 2-hour response window mapped before narrative hardened
  • Platform-specific messaging drafted against pre-formed narrative
  • Bluesky vs. X divergence identified 3 hours ahead of press coverage

Intelligence delivered

Narrative timeline delivered before mainstream press. Teams knew Bluesky activated 3 hours before Twitter/X — enabling pre-positioned messaging against a narrative that hadn't fully formed yet.

Read full investigation
ResearchMEDIUM
FacebookInstagramX
8 of 14Topics classified political — not panic

Low Engagement as Intelligence: What 50,000 Mentions Tells You About a Shutdown

Most monitoring tools only flag spikes. But knowing when a major government event is generating less engagement than expected is equally valuable — it's the signal that tells teams not to escalate.

  • Over-escalation prevented — low-signal conclusion delivered in 2 hrs
  • Senate leadership silence flagged before shutdown confirmed
  • Saved estimated 6 hrs of crisis-level response preparation

Intelligence delivered

Actionable low-signal intelligence: the DHS shutdown was a political story, not a public panic story. Over-escalation avoided because the absence of signal was itself the intelligence.

Read full investigation
Full Archive

More Investigations — From the Blog

27 more Rolli IQ analyses. Each links to the full investigation on rolli.ai.

CommunicationsFeb 2026

Politics Follow Olympics to Italy

Read on rolli.ai →

CommunicationsJan 2026

After a Difficult Year, Ukraine's Zelenskyy Remains Popular on Social Media

Read on rolli.ai →

SecurityDec 2025

Brown Shooting Stirs Social Media Sympathy, Accusations, Conspiracies

Read on rolli.ai →

CommunicationsDec 2025

Netflix/Warner Deal Pushes Politics to Back Seat on Social Media

Read on rolli.ai →

CommunicationsNov 2025

MTG Plans Exit as Social Media Reassesses Her Impact

Read on rolli.ai →

SecurityNov 2025

Right-Leaning Social Media Is Breaking in Favor of Releasing Epstein Files

Read on rolli.ai →

CommunicationsOct 2025

Call Them the Hated Eight: Democratic Senators Feeling the Wrath Online After Voting with Republicans

Read on rolli.ai →

CommunicationsOct 2025

Blame Canada! From the World Series to Tariffs to Reagan, the Great White North Is Now a Target on Social Media

Read on rolli.ai →

CommunicationsOct 2025

Bad Who? Super Bowl Backlash Makes Singer Into Household Name

Read on rolli.ai →

ResearchOct 2025

What if the Supreme Court Started a New Term and No One Noticed?

Read on rolli.ai →

ResearchSep 2025

Shutdown Looms and Social Media Is Tackling It Differently Than Last Time

Read on rolli.ai →

CommunicationsSep 2025

Kimmel's Coming Back, But Which Embattled Host Won the Social Media Late Night Wars?

Read on rolli.ai →

ResearchSep 2025

Food and Other Price Increases Are Riling Conservatives on Social Media Just as Much as Liberals

Read on rolli.ai →

SecuritySep 2025

The War in Gaza Is Nearly Two Years and Social Media Is Increasingly Piling Up Against Israel

Read on rolli.ai →

CommunicationsAug 2025

Is J.D. Vance Ready to Move Into the Oval Office? Health Rumors About Trump Are Driving That Speculation

Read on rolli.ai →

CommunicationsAug 2025

Gavin Newsom's Aggressive Social Media Campaign to Mock and Belittle Trump

Read on rolli.ai →

SecurityJul 2025

Are Controversial Trump Policy Moves Lessening Public Interest in His Relationship with Jeffrey Epstein?

Read on rolli.ai →

CommunicationsJun 2025

The Labubu Phenomenon: Where It Started, Where It's Headed, and If It's Organic

Read on rolli.ai →

SecurityMar 2025

Investigating Science Misinformation: The Fukushima Wastewater Release as a Case Study

Read on rolli.ai →

ResearchMar 2025

AI's Impact on Search Traffic — and How Experts Can Stay Visible

Read on rolli.ai →

SecurityFeb 2025

1 Meme Coin, 72 Hours, 422,071 Tweets, and a $10 Billion Market Cap

Read on rolli.ai →

ResearchFeb 2025

Job Losses and Public Relations: The Growing Imbalance Between Journalism and PR

Read on rolli.ai →

ResearchFeb 2025

Rolli vs HARO, Qwoted, Cision & Muck Rack: The Best Alternative for Experts

Read on rolli.ai →

SecuritySep 2024

#No2ULEZ: How a Policy to Fight Climate Change in London Became a Hated Target

Read on rolli.ai →

SecuritySep 2024

#SchuldenDE: An Anti-Ukrainian Disinformation Campaign on X (Twitter)

Read on rolli.ai →

SecuritySep 2024

#BanTheADL: An Organic Movement or a Coordinated Campaign?

Read on rolli.ai →

CommunicationsDec 2025

Merry Christmas — or Should We Say Happy Holidays? Rolli IQ Measures the Sentiment Gap

Read on rolli.ai →

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