How It Works
From signup to your first interview
Sign Up & Get Vetted
Create your expert profile and complete Rolli's rigorous 7-step vetting process—guided by journalistic standards from the Poynter Institute. Your credential is your proof.
Get Integrated
Your verified profile is embedded directly into the tools journalists already use in their newsrooms. No pitching. No cold emails. You're already in the room.
Get the Call
When a reporter needs your expertise, they find you and reach out directly. Experts on Rolli connect with journalists 3x faster than through traditional PR outreach.
Become the Go-To Expert
Build real media relationships, get credited in stories, and establish yourself as the credible voice journalists return to—on deadline and beyond.
Journalists see this when they search your expertise
Your profile · Verified expertise · Searchable by 1,000+ newsrooms
Only on Rolli
Direct Link to the Newsroom
Rolli is not a press release service. Your profile is embedded in the systems journalists use on deadline—not lost in an inbox. When a reporter searches your beat, you appear.
Trusted Expert Community
Every expert in Rolli is vetted. That trust signals to journalists that you're credible, camera-ready, and willing to engage. Your peers include professors, executives, and public officials.
Inbound Demand-Driven Model
The old model was: pitch and hope. Rolli flips it. Journalists come to you. Our AI matches you to relevant reporters and stories based on your expertise—automatically.
Build Real Media Relationships
Rolli isn't one-and-done. Reporters who find value in a source come back. Rolli helps you build a durable media presence, not just a one-time placement.
Always On. Surprisingly Affordable.
Your profile works 24/7. At $39/month (billed annually), Rolli pays for itself with a single interview. One major booking can generate 10X ROI—and that's not hypothetical.
How It Works
Create your expert profile
Add your credentials, areas of expertise, recent media appearances, and availability. Takes under 10 minutes.
Get matched to journalists
Rolli's matching engine surfaces your profile to journalists researching your specific domain — on deadline.
Track your coverage
See how your expertise is cited, which narratives reference your area, and which journalists have viewed your profile.
Results from the experts who are getting found
“Reporters started contacting me. I ended up doing multiple interviews, including a TV interview for Reuters. All because of Rolli!”
“Rolli has been highly responsive, professional, and collaborative. Rolli has enabled journalists working on national security issues to contact our fellows who have extensive executive-level expertise in Defense and State Department issues.”
“They've been really helpful with setting up our expert profiles, providing tips on improving them. We've been especially appreciative of the contacts they've helped make, which have resulted in interviews with our experts.”
“This is by far one of the best tools that a producer can use. I have been using this service since it launched and I tell every producer I know about it.”
“Rolli's innovative approach to connecting journalists with expert sources is exactly the kind of solution we believe can transform the media industry. The fact that it's built by current and former journalists gives it a unique edge.”
“Rolli's been a solid addition to the repertoire of tools we use. The Rolli team is amazing to work with, as they're always open to thinking of ways to be innovative and test the capabilities and opportunities within the platform.”
“Rolli is a valuable tool for journalists not just needing expert sources but also want to track disinformation. Never has a tool such as this been so valuable with the influx of disinformation spreading on social channels.”
Embedded in 1,000s of newsrooms
The institutions journalists find on Rolli
10X ROI from a single booking
A major U.S. university achieved 10X ROI in just one expert booking through Rolli. Read how institutions are turning media presence into measurable results.
Read Case StudiesWhat does one media placement actually cost?
At $39/month, Rolli pays for itself with a single interview. See the case study →
Simple, transparent pricing
Expert
For individual experts and thought leaders.
(Save 17% annual vs. monthly)
- Verified expert profile
- AI-powered journalist matching
- Direct journalist contact
- Profile optimization support
- Media relationship tracking
- Full money-back guarantee on annual plan
Full money-back satisfaction guarantee on yearly memberships. · See FAQ for details
The experts journalists find on Rolli
Verified credentials. Domain expertise tags. Availability signals. Everything a journalist needs to book a source on deadline.
1,000+ verified experts across 200+ subject categories
Join the Expert Network