How It Works
Sign Up — It's Free
Create your free journalist account. No credit card, no pitch forms, no gatekeepers. Rolli is free for journalists, always.
Search Smarter
Use AI-powered search to find verified experts by topic, beat, location, or credential. Stop Googling and start finding sources you can actually trust.
Expand Your Rolodex
Save experts, build your source list, and access a community of credentialed professionals who are ready and willing to go on record.
Stay Ahead of the News Cycle
Track disinformation, follow expert activity, and use Rolli's social media intelligence tools to get ahead of the story—not just react to it.
What Sets Us Apart
Built By Journalists For Your Newsroom
Rolli was founded by a former CNN en Español Washington DC Bureau Chief and co-founded by a working TV anchor. Every feature is built around how newsrooms actually work.
Verified Experts Only
Every expert in Rolli is vetted through a rigorous 7-step process guided by journalistic standards including those from the Poynter Institute. No PR pros, no unverifiable claims.
Instant Access, No Waiting
Search and contact experts directly—no waiting for a PR rep to approve a request. Experts on Rolli have opted in to be contacted by journalists and are ready to go on camera.
More Reliable Than Google or ChatGPT
Rolli gives you sources you can verify, not a list of random websites or AI-hallucinated credentials. Every expert profile is human-reviewed and cross-referenced.
We Never Sell or Share Your Info
You are a member of our community, not a data point to be monetized. Rolli never sells or shares journalist information with anyone outside the platform.
Breaking news doesn't wait. Neither should your sourcing.
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Everything you need. Always free.
Rolli is free for verified journalists — no trial period, no credit card, no hidden fees. Ever.
From the reporters who use it every day
“Rolli is a valuable tool for journalists not just needing expert sources but also want to track disinformation. Never has a tool such as this been so valuable with the influx of disinformation spreading on social channels. Rolli gives journalists a chance to fight back.”
“Rolli is a crucial resource for researchers, journalists and anyone else seeking reliable information. From their social media intelligence tools, to AI-powered expert database, this is a great time-saving tool for newsrooms when you need to find the perfect source or trace the origins and the spread of disinformation campaigns.”
“Rolli is a go-to resource when I'm on deadline and need to book a reliable expert. I already know the experts are vetted and willing to appear on camera.”
“This is by far one of the best tools that a producer can use. I have been using this service since it launched and I tell every producer I know about it.”
“Rolli's been a solid addition to the repertoire of tools we use. The Rolli team is amazing to work with, as they're always open to thinking of ways to be innovative and test the capabilities and opportunities within the platform.”
Trusted by thousands of newsrooms
Rolli Press Kit
Logos, brand guidelines, executive bios, platform screenshots, and approved press copy — everything you need to cover Rolli accurately and on deadline.