Rolli
Rolli IQ
Authenticity AlgorithmLive Signal FeedFree Trial Available

Stop chasing false alarms. Rolli IQ tells you what's real in minutes.

Rolli IQ scores every signal across 8 platforms for coordinated behavior — and tells you in minutes whether a spike is organic or manufactured. So every executive brief starts with a confidence score, not a guess.

Powers the DashboardPowers the API

Rolli IQ users detect coordinated narratives 47% earlier than teams using traditional social monitoring tools.

Based on 47 Rolli IQ investigations, 2024–2025

40% off annual plans — offer ends March 31

Free trial open now · 5 free IQ credits · No credit card · No setup required

No credit card required  ·  Full dashboard access during trial  ·  Cancel any time

Rolli IQ™ · Authenticity Score
Narrative:TSA PreCheck ExpansionHIGHMar 5, 2025
72% Organic·28% Amplified
Momentum · 7-day
+142%
Organic reach72%
Coordinated amplification28%
Active:
⚠ Coordinated activity detected · 3 min ago
The Dashboard

One workspace. 8 platforms. Every spike scored for authenticity.

Monitor narratives across 8 platforms, track authenticity scores, and detect coordinated behavior — all from one workspace. The motion below is the live product.

Narrative Signal Feed
1,247signals / min
NarrativeStatusΔ vel
Competitor Coverage Spike
5 platforms
WARN
+67%
Industry Report Amplification
4 platforms
WATCH
+23%
Accelerating Narrative
6 platforms
ACCEL
+89%
8 platforms · updated live● LIVE
Signal Feed
8 platforms. One ranked feed.
ALERT before the spike happens
Live tracking — not a digest
8 platforms. One ranked feed.

Dashboard preview. Interface subject to change. Not all features shown.

app.rolli.ai — Dashboard
LIVE
Narrative Intelligence Console
8 platforms active
X / Twitter
34COORDINATED
Reddit
82ORGANIC
Facebook
61MIXED
YouTube
78ORGANIC

IQ authenticity scores · 0 = coordinated · 100 = organic · Updated in real time

See what's real in your next monitoring spike.

Get 5 free IQ credits and full dashboard access. First analysis in under 60 seconds. No credit card required.

Get Free Credits

Product Tour

See exactly what Rolli IQ does

From keyword tracking to deep sentiment analysis — a full walkthrough of the live product.

Rolli IQ
Keywords
Users
Insights
DR
Dr. Robert Williams
Keyword Tracking Input
Add New Keywords
Use AND, OR, and NOT to combine or exclude terms
Start Date
March 13, 2025
End Date
Select Date
Max Posts / Platform
Default (100)
Platforms
X (Twitter)
Reddit
Youtube
Bluesky
Facebook
Instagram
Discussion Point: Shahed AND fairmont AND Dubai
Explosions near The Fairmont hotel in Dubai are reported to be caused by Iranian Shahed kamikaze drones, with conflicting accounts about whether the hotel was directly hit.
1 of 7
AI
Keyword TrackingCredits Remaining: 167 ⓘ
AllClimate ×Disinformation ×Local stories ×+ Add a Category
Topics
Engagement
Sent. Summary
Behavior Det.
Key Voices
Top Posts
Top News
Experts
Election
82910%
View
Yes
+6
𝕏
f
AP
Vox
CNN
!
+6
AI Bias
9083%
View
Yes
+6
𝕏
AP
Vox
CNN
!
+6
Censorship
90610%
View
No
+6
AP
Vox
CNN
!
+6
Energy
9923%
View
No
+6
𝕏
AP
Vox
CNN
!
+6
Protests
99210%
View
No
+6
𝕏
AP
Vox
CNN
!
+6
Disinfo
9923%
View
Yes
+6
r
AP
Vox
CNN
!
+6
Press Freed…
9923%
View
Yes
+6
f
AP
Vox
CNN
!
+6
Narrative Tracking·Click any tab to explore

Under the Hood

Two layers of intelligence, working together

Platform coverage and authenticity scoring work in tandem to give you signal intelligence no other tool provides.

Coverage

8-Platform Signal Stream

X, Reddit, YouTube, Facebook, Instagram, Threads, Bluesky, and LinkedIn — unified into a single real-time feed with cross-platform deduplication.

Platform signal coverage showing real-time monitoring across X, Reddit, YouTube, Facebook, Instagram, Threads, Bluesky, and LinkedIn with activity percentages
Scoring

Authenticity Confidence Score

Every signal receives a 0–100 authenticity confidence score. Organic vs. amplified breakdown is calculated in real time across behavioral and temporal patterns.

Authenticity confidence score breakdown showing 87/100 score with 72% organic and 28% amplified signals, coordination index, and signal analysis

What Rolli IQ detects

Algorithm capabilities

Four signal families analyzed continuously — from raw ingestion to scored, classified intelligence ready for the dashboard and API.

Stop switching tools. Track all 8 platforms before the story sets.

8 platforms, unified signal stream

LIVE SIGNAL STREAM
● LIVE
X, Reddit, YouTube, Facebook, Instagram
Threads, Bluesky, and LinkedIn
Behavioral signals normalized across platforms
Keyword, entity, and topic-based signal ingestion

Know exactly how fast a story is spreading — and why

Momentum, velocity, key voices

threshold
signal velocity · last 12min
Narrative momentum scoring in real time
Velocity tracking — how fast is it spreading?
Key voice and amplifier identification
Entity and topic clustering, automatically

Spot coordinated attacks the moment they form

Coordinated behavior & synthetic spikes

COORDINATED BEHAVIOR SCAN● LIVE
3 clusters detected
Behavioral pattern analysis across accounts
Network clustering and bot-cluster identification
Posting cadence analysis and synthetic spike detection
Cross-platform coordination detection

Walk into every executive briefing with a confidence score, not a screenshot.

Algorithmic outputs & structured scores

AUTHENTICITY SCORE
0
/100 auth score
Authenticity confidence scores per narrative
Narrative momentum and velocity metrics
Entity and topic cluster classification
Structured outputs for dashboard and API consumers
Beyond sentiment — unique to Rolli

Sentiment tells you what.
Emotion tells you why.

Traditional tools return a single label: Negative. Rolli IQ goes deeper — scoring every signal across 6 core emotions using advanced NLP models trained on social-media language.

A fear-dominant signal calls for reassurance. An anger-dominant signal demands validation. Sentiment can't make that distinction. Emotion detection can — and does.

6 core emotions scored
Happiness, Sadness, Fear, Anger, Surprise, and Disgust — each scored 0–100 per signal.
Dominant emotion drives strategy
Rolli IQ surfaces the dominant emotion cluster so your response team knows exactly which playbook to run.
Emotion trends over time
Track how the emotional composition of a narrative shifts — from fear to anger to disgust — as a story evolves.
Live Emotion Analysis
Unique to Rolli IQ
Emotion → Platform → Account Network
Click any emotion to filter and see which accounts are driving each signal across social platforms.
FEAR68%SADNE16%ANGER10%SURPR6%HAPPI5%DISGU4%SIGNAL COREEmotion EngineREAL-TIME
Fear68% of signals
Click any node to explore
X/Twitter342 accts
Reddit187 accts
Facebook89 accts
Rolli IQ Recommendation
Fear-dominant narrative. Respond with reassurance — not rebuttal. Counter-facts will escalate.
618 accounts tracked3 platforms

Live Agent Demo

Ask a question. Get a full intelligence report.

Rolli IQ Agents run multi-step investigations automatically — planning tool calls, ingesting signals across 8 platforms, detecting coordination clusters, and returning a scored executive brief. Live demo below.

Rolli IQ AgentsNEW

Rolli IQ Agents

Ask any question. Get a structured intelligence report.

Rolli IQ Agents run deep, multi-step investigations on your behalf. Ask a plain-language question — the agent searches across all 8 platforms, detects coordinated behavior, analyzes patterns, and returns a full evidence-backed report.

Rolli IQ AgentsNEW

Deep research, on demand

Ask a plain-language question. The agent plans, searches, and synthesizes — delivering a full report in minutes, not hours.

Structured intelligence reports

Every investigation returns Key Findings with percentage breakdowns, signal severity ratings (HIGH/WARN), and evidence sourcing — never a black box.

Natural language follow-up

Interrogate the data like never before. Ask follow-up questions like ‘Who are the 12 amplification accounts?’ or ‘How has this narrative evolved vs last month?’

Live activity feed

Watch your agent work in real time. See every tool call, data fetch, and analysis step as it happens — full transparency into the process.

● RunningCompleted
Rolli IQ Agent running — live activity feed showing investigation in progress at 67%, with tool.call and tool.result events streaming in real time
Rolli IQ Agent completed analysis — High confidence report with Key Findings, coordinated amplification signals, and natural language follow-up questions
Who are the accounts amplifying this narrative?Ask →
Show me the coordinated behavior evidenceAsk →
How has this narrative changed over the past 30 days?Ask →

Getting Started

How to monitor a narrative with Rolli IQ

From setup to stakeholder briefing — four steps to real-time narrative intelligence.

Set your monitoring topics

2 minutes

Enter keywords, brand names, or narrative themes. Rolli monitors X, Reddit, YouTube, Facebook, Instagram, Threads, Bluesky, and LinkedIn — 8 platforms simultaneously, with no code required. Your first signal stream is live within seconds of saving your topic.

LIVE SIGNAL STREAM
● LIVE
Keywords, brand names, entity names, or narrative themes
8 platforms monitored simultaneously — no code required
Signal stream goes live within seconds of saving your topic

Review your narrative brief

Daily, morning delivery

Each morning, your IQ brief surfaces the top 5 narratives gaining traction around your topics. Every brief includes a velocity score, an authenticity confidence rating, a platform breakdown, and a coordination assessment — so you know what to act on before your inbox does.

threshold
signal velocity · last 12min
Top 5 narratives gaining traction — delivered every morning
Velocity score, authenticity rating, platform breakdown, coordination assessment
Know what to act on before your inbox does

Run a deep IQ analysis

On-demand, under 30 minutes

For any emerging narrative, run a full authenticity analysis: origin tracking, amplification network map, top spreaders identified by coordination score, authenticity breakdown by platform, and a recommended response posture. The full brief is ready in under 30 minutes.

AUTHENTICITY SCORE
0
/100 auth score
Origin tracking and amplification network map
Top spreaders identified by coordination score
Recommended response posture — full brief in under 30 minutes

Act on intelligence

Immediate

Share your brief with stakeholders via a one-click link, set alerts for authenticity threshold breaches, or export structured data for your crisis communications workflow. From signal detection to leadership-ready output — without a single screenshot.

X
Reddit
YouTube
FB
IG
Threads
Bluesky
LinkedIn
WATCH
0 signals+0% vel0 platforms
One-click brief sharing with stakeholders — no screenshots needed
Authenticity threshold alerts and structured data export
Start Monitoring Free →

The Algorithm

How Rolli IQ works

Four stages, running continuously, producing authenticity intelligence in real time.

01

Ingest

Rolli IQ continuously ingests behavioral signals across 8 major platforms—posts, engagement events, account metadata, and network relationships—normalized into a unified data stream.

02

Analyze Behavior Patterns

The algorithm analyzes account age, posting cadence, engagement velocity, network clustering, and cross-platform coordination patterns to build a behavioral fingerprint for every narrative.

03

Score & Classify

Rolli IQ generates authenticity confidence scores, narrative momentum scores, velocity metrics, and entity clusters—classifying signals as organic, coordinated, or synthetic.

04

Deliver Signals

Scored, classified signals are delivered to the Rolli IQ dashboard for human analysts, and exposed via the Rolli API for platform builders and automated pipelines.

INGEST
8 platforms
NORMALIZE
Unified schema
SCORE
Auth + velocity
DELIVER
REST / MCP
Human Intelligence Network

AI detects the signal.
Experts confirm the facts.

No other platform has this. Rolli has assembled a global network of world-leading experts — scientists, journalists, researchers, and policy makers — and integrated them directly into the Rolli IQ dashboard.

When you spot inauthentic amplification or a fast-moving narrative that needs verification, you can search and contact the leading expert on that topic in seconds — without leaving the platform.

Global expert directory
Thousands of credentialed experts across health, policy, climate, security, technology, and more — searchable by topic and affiliation.
Integrated into your workflow
Expert profiles surface automatically alongside relevant narratives. One click opens a secure contact channel — no cold outreach needed.
Human-verified intelligence
Pair Rolli IQ's algorithmic authenticity scores with on-demand expert commentary for the most defensible intelligence briefings in the industry.
Explore the Expert Network →

Partner organizations

National Hispanic Health Foundation
National Hispanic Health Foundation
Cato Institute
Cato Institute
Kinsey Institute
Kinsey Institute
American College of National Security Leaders
American College of National Security Leaders
OpenSecrets
OpenSecrets
National Women's Law Center
National Women's Law Center
Electronic Frontier Foundation
Electronic Frontier Foundation
Responsible AI Institute
Responsible AI Institute
Centre for Information Resilience
Centre for Information Resilience
National LGBTQ Task Force
National LGBTQ Task Force
INN
INN
PMJA
PMJA
LION Publishers
LION Publishers
Freedom Forum
Freedom Forum
NAHJ
NAHJ
Pew Research Center
Pew Research Center
PDK International
PDK International
Habitat for Humanity
Habitat for Humanity

Trusted by teams at

ReutersAPBloombergCNNStanfordMITJohns HopkinsThe Guardian
Competitive Advantage

Why teams leave $800/mo tools for Rolli IQ

Meltwater and Brandwatch measure volume. Rolli IQ measures authenticity. That's the difference between a tool that alerts you and a tool that tells you whether to act.

FeatureSocial Listening ToolsChatGPT / LLMsRolli IQ ✦
Real-time signal dataDelayed (15min+)No live dataLive, <60s latency
Inauthentic detectionNoNoCore feature
8-platform coveragePartialNoFull
Human-verified signalsNoNoYes
Price$500–$2,000/mo$20–$200/moFrom $99/mo
Try Rolli IQ Free →
Who Relies on Rolli IQ

Intelligence for every discipline

Rolli IQ powers different outcomes across teams. Here's what the algorithm detects for each discipline.

Communications & PR

  • Eliminates false-alarm escalations — only surfaces spikes that are real
  • Rolli IQ detects coordinated negative campaigns before they reach mainstream press
  • Distinguishes genuine audience concern from manufactured narrative momentum
  • Produces authenticity confidence scores that back up executive briefings in minutes

Security / Trust & Safety

  • Rolli IQ identifies coordinated inauthentic behavior before it crosses into mainstream media
  • Flags bot clusters and synthetic amplification with confidence scores and behavioral evidence
  • Tracks emerging disinformation narratives across all major platforms simultaneously
  • Produces timestamped signal data for compliance, incident response, and reporting

Research & Policy

  • Rolli IQ provides structured, pre-scored narrative data for longitudinal analysis
  • Distinguishes organic public debate from manufactured consensus at scale
  • Tracks policy topics and election narratives across platforms in a single view
  • Exports clean, annotated datasets for further analysis or publication
Start Free Trial — No Credit Card
What People Are Saying

Trusted by journalists and researchers

Aimee Rinehart
I wish we would have had this YEARS ago. It could spare people countless hours of sifting.
Result: Verified customer · The Associated Press
Aimee Rinehart· Senior Product Manager, AI Strategy, The Associated Press
Head of Product
Rolli is top of the heap when it comes to narrative intelligence for communications teams. The authenticity scoring alone puts it in a category of its own, and the AI summaries are a favorite. Makes the report much easier to digest.
Result: Verified customer · Major PR Distribution Platform
Head of Product· Major PR Distribution Platform
Access Rolli IQ

Two ways to use the algorithm

Use Rolli IQ through our narrative intelligence dashboard, or integrate its signals directly into your own platform via the API.

Dashboard

Rolli IQ™ Pro

$99/month

Includes 5 free IQ credits/month. Cancel anytime. Try it free—no code required.

Pricing current as of March 2026. Annual plan locks in current rate.

API

Via the API

Integrate Rolli IQ's authenticity scores and signals directly into your platform.

No Credit Card Required

Get 5 free IQ credits + full dashboard access

First narrative scored in under 60 seconds. No credit card. No demo required.

Join 400+ teams monitoring narratives with Rolli IQ

Average setup: 8 minutes. First alert: within 24 hours.

What you get in your trial

  • 5 IQ analysis credits — each = full narrative analysis across 8 platforms
  • Full platform access for 14 days — no feature restrictions
  • No credit card required — start immediately
  • Onboarding email with best practices from our team
Enter your work email address. We'll send confirmation to this address.
We'll send your activation link here
Optional — helps personalize your onboarding

What you get immediately: Full platform access · Authenticity scoring on live data · 8-platform monitoring · Intelligence brief templates · Email support

No credit card required. 5 IQ analysis credits included.
TLS 1.3 encryptedSOC 2 in progressNo data sold

No credit card required · 5 IQ credits (1 credit = 1 full analysis) · Cancel anytime

What happens after you submit

1Instant access — no approval queue, no setup call
25 IQ credits loaded — analyze your first narrative immediately
3Full dashboard access for your trial period — 8 platforms, live data

“I wish we would have had this YEARS ago. It could spare people countless hours of sifting.”

— Aimee Rinehart, Senior Product Manager, AI Strategy · The Associated Press

Prefer a guided walkthrough? Request a demo instead →

FAQ

Rolli IQ questions

Glossary

Key Terms

Definitions used in narrative intelligence and the Rolli IQ platform.

Narrative Intelligence
The practice of monitoring, analyzing, and acting on real-time signals about how stories and information spread across digital platforms.
Authenticity Confidence Score
A proprietary Rolli IQ™ metric (0–100) indicating the probability that a given social signal originates from genuine human activity rather than coordinated or automated amplification.
Coordinated Inauthentic Behavior (CIB)
Organized efforts by networks of accounts to amplify or suppress content in ways that misrepresent genuine public sentiment, often using synchronized posting, bot activity, or platform manipulation.
SOC 2-aligned infrastructure GDPR-ready — DPA on request CCPA compliant TLS encryption in transitAs of March 2026
Free newsletter

Stay ahead of emerging narratives

The free briefing read by 2,400+ comms, security, and research professionals. Every Tuesday.

No spam · Unsubscribe anytime

Brief leadership with confidence. Not a screenshot and a guess.

Rolli IQ is scoring the spike your team will escalate tomorrow — already. Start your free trial and run your first analysis in under 30 minutes.

Joined this week by 47 communications, security, and research teams

Start Free Trial — No CC RequiredSee Rolli IQ in Action — 30 Min Demo
Join 400+ organizations protecting their reputation. Average setup: 8 minutes.

Monitoring live in under 2 minutes  ·  No credit card  ·  Cancel anytime  ·  SOC 2–aligned