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ROLLI VS BRANDWATCH

Brandwatch monitors volume. Rolli verifies what's real.

Brandwatch tells you how many people said something. Rolli IQ tells you whether those people were real, organic, or part of a coordinated campaign — so your team acts on verified signal — not manufactured sentiment — and responds to real threats with confidence.

SOC 2 audit in progress (Q3 2026)
GDPR Ready
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Why teams switch from Brandwatch

No authenticity scoring — only volume
$800–$3,000+/mo locked behind sales calls
2–4 week implementation required
Manual report assembly for executives
No coordinated behavior detection
$2,700avg. monthly savings
BrandwatchVolume only · $800+/mo
Rolli IQVolume + authenticity · $99/mo

$99/mo vs $800–$3,000+/mo. No demo call. No contract.

The Brandwatch Alternative Built for Verification

They monitor volume. Rolli verifies what's real.

Brandwatch counts mentions and measures sentiment. Rolli IQ scores whether those mentions are organic or manufactured — the question that actually determines whether you escalate.

Brandwatch

Social listening

What you have
Counts how many times a topic was mentioned
Measures positive/negative/neutral sentiment
Shows volume trends over time
Identifies top influencers by follower count
Does not differentiate organic from coordinated
Cannot detect bot-driven or synthetic amplification

Rolli IQ

Authenticity intelligence

What you need
Scores each signal for organic vs. coordinated origin
Detects coordinated inauthentic behavior in real time
Flags synthetic amplification and bot clusters
Adds emotion & location layer (6 emotions × platform × country)
AI-powered investigation — ask in plain English, get a brief
Executive-ready output in under 3 minutes

Organizations switching from Brandwatch save an average of $2,700/mo — and gain authenticity scoring Brandwatch can't match.

Feature comparison

Side by side

Feature
Rolli IQ Best
Brandwatch
Authenticity scoring (organic vs. coordinated)
Coordinated inauthentic behavior detection
Emotion & location intelligence
AI-powered investigation (plain-language queries)
Executive briefing output in minutesRequires manual assembly
Free trial — no credit card
No demo call required
Transparent pricing
Self-serve onboarding in minutes
MCP stream (LLM-native delivery)
8-platform coverage
Sentiment classification
Historical data access
Blog & forum monitoringSocial platforms only
Enterprise reporting templatesNot the focus

47 teams switched from Brandwatch to Rolli in the last 30 days — average savings of $2,400/month

Pricing

$99/mo vs $800–$3,000+/mo

Brandwatch is typically priced at $800–$3,000+/month with mandatory annual contracts and a sales process. Rolli IQ Pro is $99/month — self-serve, no demo required, free trial with no credit card.

Brandwatch (typical)
$800+/mo

Annual contract · Demo required · Sales-gated

Switch
Save up to 97%
Rolli IQ Pro
$99/mo

Free trial · No CC · Cancel anytime

Start Free Trial — $99/mo →
Common questions

Switching from Brandwatch?

Migration process

Teams typically migrate from Brandwatch in under a week.

No data pipeline setup. No implementation services. Monitoring live narratives within minutes of starting a trial — then evaluate in parallel before you cancel.

1
Start free trial
2
Run in parallel
3
Compare output
4
Cancel Brandwatch
Book a migration call →
See the difference for yourself

Start your free trial in 60 seconds

No credit card. No demo call. No annual contract. Just Rolli IQ.

Joined this week by 47 communications, security, and research teams

Start Free TrialSee pricing
Join 400+ organizations protecting their reputation. Average setup: 8 minutes.

Monitoring live in under 2 minutes  ·  No credit card  ·  Cancel anytime  ·  SOC 2–aligned

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