ROLLI VS CISION

Cision sends the story. Rolli verifies what's real.

Q: Does Rolli include a journalist database or press release distribution?

No. Rolli IQ focuses on social intelligence — monitoring 8 platforms, detecting coordinated inauthentic behavior, and scoring narrative velocity and authenticity. It does not include journalist outreach tools, media databases, or press wire services. If you need those, Cision or a comparable PR suite is a better fit — and Rolli complements it for the social truth layer.

Q: What does Rolli do that Cision doesn't?

Rolli IQ adds authenticity scoring — telling you whether a social spike is organic human behavior or coordinated amplification. It detects bot networks, synthetic engagement, and cross-platform coordination patterns in real time. Cision's social monitoring is primarily volume and reach tracking. Rolli tells you whether to respond to what Cision is measuring.

Cision is a PR software suite — great for press release distribution, journalist outreach, and earned media tracking. Rolli IQ is narrative intelligence — built to tell your team whether the social spike you're seeing is real public anger or a coordinated campaign manufacturing it. Different tools, different questions.

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Why teams add Rolli to their Cision stack

Cision doesn't score organic vs. coordinated

Social monitoring is volume only — no truth layer

$800–$2,000+/mo locked behind annual contracts

No real-time coordination detection

Hours-later alerts miss early coordination signals

4 hrsearlier threat detection avg.

CisionPR distribution · $1,500+/mo

Rolli IQReal-time authenticity · $99/mo

$99/mo vs $800+/mo. No demo call. No annual contract.

The Cision Alternative for Authenticity Intelligence

Two different problems.

Cision is built for PR distribution and journalist outreach. Rolli IQ is built to tell you whether the social story being told about you is real or manufactured.

Cision answers:

"Which journalists should we pitch?"

"Where did our press release land?"

"What is our share of voice in earned media?"

"Who picked up our announcement?"

"What is our media sentiment overall?"

Rolli IQ answers:

"Is this social spike organic or coordinated?"

"Are bot clusters amplifying this narrative?"

"Which platforms are showing cross-coordination?"

"Should we escalate this to the CISO or CEO?"

"Is this crisis worth responding to — or noise?"

Teams that switched from Cision to Rolli report 4 hrs earlier threat detection on average — because Rolli scores authenticity, not just volume.

Feature Comparison

What each tool covers

Capability

Rolli IQ Best

Cision

Social narrative monitoring (8 platforms)partial

Authenticity scoring (organic vs. coordinated)

Coordinated inauthentic behavior detection

Narrative velocity tracking

Executive briefing exportpartial

Free trial (no demo, no CC)

Starting price$99/mo$800+/mo

Journalist database & press wire

Earned media tracking

PR outreach tools

Rolli IQ: free trial, $99/mo · Cision: pricing not published, typically $800–$2,000+/mo with annual contracts

47 teams switched from Cision to Rolli in the last 30 days — average savings of $1,800/month

Pricing

$99/mo vs $800–$2,000+/mo

Cision pricing is not publicly listed and typically starts at $800–$2,000+/month with annual contracts and a full sales process. Rolli IQ Pro is $99/month — self-serve, no demo required, free trial with no credit card.

Cision (typical)

$800+/mo

Annual contract · Demo required · Sales-gated

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Save up to 95%

Rolli IQ Pro

$99/mo

Free trial · No CC · Cancel anytime

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Who chooses Rolli

Three signals you're outgrowing Cision alone

You're escalating false alarms

Your team gets alerted to a social spike, spends 2 hours pulling together a briefing, and leadership asks: ‘But is this real, or are bots driving it?’ If you can't answer that question, Rolli IQ gives you the answer before the briefing.

You've had a manufactured crisis

A coordinated negative campaign ran against your brand, organization, or leadership — and you found out from a journalist, not your monitoring tools. Rolli IQ flags coordination patterns 2–4 hours before mainstream pickup.

Your security team needs social signal

Trust & Safety and CISO teams need evidence-grade, not PR-grade, signal. Rolli IQ's authenticity scoring and network analysis are built for defensible escalation — not share-of-voice reporting.

FAQ

Rolli vs Cision — common questions

Does Rolli replace Cision?

Not fully — they solve different problems. Cision is a PR distribution platform with a journalist database, press release wire, and earned media tracking. Rolli IQ is a narrative intelligence platform that scores whether social amplification is organic or coordinated. Teams that need both use them together. Teams whose primary gap is knowing what's real on social — not media outreach — switch to Rolli.

How does Rolli's pricing compare to Cision?

Does Rolli include a journalist database or press release distribution?

What does Rolli do that Cision doesn't?

Teams typically migrate from Cision in under a week.

No data migration required. No contract to exit. Most teams run Rolli IQ in parallel with Cision for 30 days — and make the call themselves.

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Run in parallel

Compare output

Cancel Cision

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See what your monitoring stack is missing.

Try Rolli IQ free — no demo, no credit card, no annual contract. Know what's real in your first 30 minutes.

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